The Impact Equation: Data Beyond Profit to Purpose

Data, analytics, and now AI, have become some of the most powerful forces shaping modern decision-making. Across sports and other industries, it fuels innovation, operational efficiency, and growth. Yet as data becomes more sophisticated, so too does our responsibility to understand how it’s used—and for whom. “Data for Good” invites us to widen our lens outside the sports industry: beyond prediction and profit, toward purpose, equity, and shared value.

This panel explores how mission-driven thought leaders across healthcare, government, and global development are using data analysis to solve deep-seated societal challenges. By moving away from retrospective reporting toward predictive intervention, these experts are redefining how we address the "unmeasurable" aspects of the human experience.

Together, they’ll explore how data can be a tool not just for profit, but for purpose. What can the sports industry learn from sectors using analytics to inspire trust, inclusion, and long-term social impact? How might sports organizations—global brands with passionate communities—apply similar techniques to build more sustainable businesses, engage fans authentically, and drive positive change both on and off the field?