Co-Founder & CEO, Hookit
A born entrepreneur, Scott invested everything as a child into his first passion…competing in sports. Shortly after college in 2001, his former life as an athlete interconnected with a natural business sense and SponsorHouse was born. The original mission was simple…support and connect athletes with sponsors through the ‘Internet’…the first concept of its kind. That vision later evolved into Hookit, which pioneered the sponsorship technology and analytics space (Spontech). Today, Hookit aggregates billions of data points from social and digital platforms and leverages artificial intelligence and predictive analytics to provide real-time insights and valuations for brands to quantify and maximize sports sponsorships.
Director, Analytics Toronto FC
Author, Wall Street Journal
SVP, ESPN Content, ESPN
VP of Basketball Operations and Team Counsel, Boston Celtics
Wide Receiver, Arizona Cardinals