No items found.

Pat LaCroix

Head of Global Media & Alliances, Bose Corporation

About

Pat LaCroix leads Global Media & Alliances for Bose. Pat's team is responsible for the comprehensive activation of global sponsorships and partnerships in sports, music and entertainment as well as paid media. Pat joined Bose in 2014 as it shifted from primarily being a direct marketer to one that has significant brand led partnerships including the NFL, Mercedes AMG and US Ski & Snowboard. What has remained constant during Pat's tenure is a philosophy driven by data, ensuring that Bose holds their partnerships to the highest performance standard possible. Prior to joining Bose, Pat served as a Sr. Advisor of Marketing at CVS Health and also held senior level advertising agency roles in the media departments of both Mediahub/Mullen and Havas Media servicing blue chip accounts such as Fidelity, Goodyear and National Geographic. Pat currently resides in Westborough, MA with his wife, Tracy, and three young children.

Pat LaCroix

Speaker's Events

No events currently. Check back later!

Videos

Other Speakers

VIEW PROFILE
Holly Wiberg
Holly Wiberg

PhD Student MIT Operations Research Center

VIEW PROFILE
Mike Conley
Mike Conley

Chief Information Officer & Senior Vice President Cleveland Cavaliers and Rocket Mortgage FieldHouse

VIEW PROFILE
Victor Li
Victor Li

Advanced Analytics Developer Jacksonville Jaguars

VIEW PROFILE
Sashi Brown
Sashi Brown

Chief Planning & Operations Officer, Monumental Sports & Entertainment

VIEW PROFILE
Catherine Carlson
Catherine Carlson

CRO, Philadelphia Eagles

See All Speakers