No items found.

Pat LaCroix

Head of Global Media & Alliances, Bose Corporation

About

Pat LaCroix leads Global Media & Alliances for Bose. Pat's team is responsible for the comprehensive activation of global sponsorships and partnerships in sports, music and entertainment as well as paid media. Pat joined Bose in 2014 as it shifted from primarily being a direct marketer to one that has significant brand led partnerships including the NFL, Mercedes AMG and US Ski & Snowboard. What has remained constant during Pat's tenure is a philosophy driven by data, ensuring that Bose holds their partnerships to the highest performance standard possible. Prior to joining Bose, Pat served as a Sr. Advisor of Marketing at CVS Health and also held senior level advertising agency roles in the media departments of both Mediahub/Mullen and Havas Media servicing blue chip accounts such as Fidelity, Goodyear and National Geographic. Pat currently resides in Westborough, MA with his wife, Tracy, and three young children.

Videos

Other Speakers

VIEW PROFILE
Kimberly O’Brien
Kimberly O’Brien

Founder and Director, Unlimited Resilience | Director of Health & Wellness Research and Services, NDUR For Athletes

VIEW PROFILE
Elizabeth Lindsey
Elizabeth Lindsey

President, Brands and Properties, Wasserman

VIEW PROFILE
Adela Armstrong-Spielberg
Adela Armstrong-Spielberg

Scrum Master, Sports Reference LLC

VIEW PROFILE
Tyler Cox
Tyler Cox

Director of Analytics, Seattle Sounders

See All Speakers