Lauren Riker

Global Marketing Analytics Manager New Balance

About

Lauren Riker is the Global Marketing Analytics Manager at New Balance, overseeing paid, owned, and earned media measurement and insights. Previously, Lauren worked on brand communications at Keds, a sneaker brand under the Wolverine Worldwide portfolio, where she managed the brand’s social media content strategy, planning and execution. Lauren started her career in digital marketing at a small startup, UsTrendy, an online marketplace for independent boutiques and fashion designers.
Lauren earned a Bachelor of Science in Marketing degree and an MBA with a concentration in Marketing from Bentley University.

Videos

Other Speakers

VIEW PROFILE
Kat Frederick
Kat Frederick

CMO, Los Angeles Rams

VIEW PROFILE
Neil Paine
Neil Paine

Senior Sportswriter FiveThirtyEight

VIEW PROFILE
Brian Josephs
Brian Josephs

VP, Digital Sport Sportradar

VIEW PROFILE
TJ Adeshola
TJ Adeshola

Head of U.S. Sports, Twitter

VIEW PROFILE
Larry Fitzgerald
Larry Fitzgerald

Wide Receiver, Arizona Cardinals

See All Speakers