Speaker Profile

Lauren Riker is the Global Marketing Analytics Manager at New Balance, overseeing paid, owned, and earned media measurement and insights. Previously, Lauren worked on brand communications at Keds, a sneaker brand under the Wolverine Worldwide portfolio, where she managed the brand’s social media content strategy, planning and execution. Lauren started her career in digital marketing at a small startup, UsTrendy, an online marketplace for independent boutiques and fashion designers.
Lauren earned a Bachelor of Science in Marketing degree and an MBA with a concentration in Marketing from Bentley University.