Women are estimated to control $40 Trillion in consumer spending, make 89% of all banking decisions and will own 2/3 of the world’s wealth in the next 10 years. So why do brands continue to ignore the women consumer? Our approach is to provide our partners with the tools and solutions which inform insights that can drive meaningful change in support of equity and fairness for women.
This talk provides lessons learned and key takeaways from the Data, Analytics, Technology and Athletics “DATA Bulls”, an applied data science project for undergraduate students built around sports analytics.
Adam McKay and Michael Lewis discuss a variety of topics from how they bring athlete stories to life to how sports media was the precursor to political media.
Bringing together the leading figures in sports analytics, business, and technology.