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Germany’s football top flight, the Bundesliga, has put innovation at the very heart of its media activities. Alongside with the strategic decision to control most of its value chain, this has created a competitive advantage amongst other sport leagues.
The first two times you hit a ball in a rally matter more to winning a point in tennis than all the shots that follow. Traditional tennis statistics focus on simple metrics such as first serve percentages and unforced errors. We identify how the point starts and ends but fail to acknowledge how many shots were struck. The most important metric in tennis has been hiding in plain sight for generations.
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