The panel brings together marketing & business innovators from the NBA, NBC, Wasserman, and Endeavor to discuss how they leverage big data to make decisions, continue to change their traditional marketing strategies, and what lessons they can take from this past year.
"… all models are wrong; the practical question is how wrong do they have to be to not be useful.” (George Box) Athletic departments at schools with under-enrollment have been caught in a bad-model trap, where the NCAA's accounting conventions lead them to make harmful economic decisions in the false belief they are cutting costs. Andy Schwarz (PCL, OSKR) works through why the accounting gets the economics so wrong, provides detailed examples from schools that have made mistaken cuts in 2020, and outlines a solution to avoid these errors going forward.
Tune in to hear experts discuss how they use real-time analytics to inform in-game tactical changes and optimize data analytics tools and software to leverage the insights they need to be effective.
Bringing together the leading figures in sports analytics, business, and technology.