MIT Sloan Sports Analytics Conference Speaker | Jennifer Ferron

No items found.

Jennifer Ferron

Chief Marketing Officer, Kraft Sports & Entertainment

About

Jen Ferron is the CMO of Kraft Sports & Entertainment (KSE). KSE owns the New England Patriots, New England Revolution, Boston Uprising, Gillette Stadium and Patriot Place. Ferron has over 20 years of professional sports league experience and as an early adopter of customer data and analytics, works closely with the Kraft Analytics Group (KAGR) to leverage insights critical to making strategic business decisions.

Jennifer Ferron

Speaker's Events

Esports Ownership: A New Challenger Approaches

2018 Conference

Direct-To-Consumer: Disrupting & Engaging Today's Sports Fans (Presented By Rakuten)

The ability to create and view content on-the-go has changed how fans engage with their favorite teams on game days and beyond.

2019 Conference

Videos

Other Speakers

Mike Zarren

VP of Basketball Operations and Team Counsel, Boston Celtics

Rich Paul

CEO and Founder, KLUTCH Sports Group | Co-Head of Sports, United Talent Agency (UTA)

Tim Clark

Senior Vice President and Chief Digital Officer of NASCAR

Matthew Hulsizer

Co-Founder and Managing Partner, PEAK6 Investments

Seth Moulton

U.S. Representative for Massachusetts 6th Congressional District

See All Speakers