MIT Sloan Sports Analytics Conference Speaker | Jennifer Ferron

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Jennifer Ferron

Chief Marketing Officer, Kraft Sports & Entertainment

About

Jen Ferron is the CMO of Kraft Sports & Entertainment (KSE). KSE owns the New England Patriots, New England Revolution, Boston Uprising, Gillette Stadium and Patriot Place. Ferron has over 20 years of professional sports league experience and as an early adopter of customer data and analytics, works closely with the Kraft Analytics Group (KAGR) to leverage insights critical to making strategic business decisions.

Jennifer Ferron

Speaker's Events

Esports Ownership: A New Challenger Approaches

2018 Conference

Direct-To-Consumer: Disrupting & Engaging Today's Sports Fans (Presented By Rakuten)

The ability to create and view content on-the-go has changed how fans engage with their favorite teams on game days and beyond.

2019 Conference

Videos

Other Speakers

Alexandra Drane

Co-Founder and CEO, ARCHANGELS

Jessica Gelman

CEO, Kraft Analytics Group (KAGR)

Jonathan Kraft

President of The Kraft Group

Paul Tudor Jones II

Co-Chairman, Chief Investment Officer, Tudor Investment Corporation | Co-Founder, SumerSports

Natalie Kupperman

Assistant Professor of Data Science, University of Virginia

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