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Speaker Profile

Jennifer FerronWebsite

Jennifer Ferron

Chief Marketing Officer, Kraft Sports & Entertainment

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About

Jen Ferron is the CMO of Kraft Sports & Entertainment (KSE). KSE owns the New England Patriots, New England Revolution, Boston Uprising, Gillette Stadium and Patriot Place. Ferron has over 20 years of professional sports league experience and as an early adopter of customer data and analytics, works closely with the Kraft Analytics Group (KAGR) to leverage insights critical to making strategic business decisions.

Jennifer Ferron

Speaker's Events

Direct-To-Consumer: Disrupting & Engaging Today's Sports Fans (Presented By Rakuten)

The ability to create and view content on-the-go has changed how fans engage with their favorite teams on game days and beyond.

2019 Conference

Videos

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Gerry Cardinale

Founder and Managing Partner, RedBird Capital Partners

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