Investing in Sports: The Alternative Asset Class

Over the past 2 decades, sports has evolved from a hobby for owners who are passionate about their teams to transformative business opportunities. Specifically, in the past 2 years we have seen explosive growth across a range of sports. The Celtics sold for $6.1bn before the Lakers sold for $10bn a few months later; the Commanders were sold for a then-record $6bn, but now 3 other NFL teams are valued over $10bn. Even more, women’s sports teams’ values have grown 10x over the same period, solidifying its position as the new hot sports asset class. In addition, new leagues and sports are popping up and developing popularity, from bull riding and sailing to flag football. Come for a riveting conversation on how investors see sports as a winning play and where they see investments going next!