Senior Director of Business Growth & Marketing, KAGR (Kraft Analytics Group)
Katie is the Senior Director of Business Growth & Marketing at KAGR where she works across the sports & entertainment industry to help clients achieve their business objectives in customer acquisition and engagement, new revenue generation, and innovation. Prior to KAGR’s creation in 2016, Katie honed expertise in direct-to-consumer marketing and helped build and grow the business strategy and analytics team at Kraft Sports + Entertainment.
Katie holds a BA from Harvard College and was honored as Sports Business Journal’s 40 under 40 in 2022. Outside of work, she enjoys traveling, volunteering, and spending time with friends and family.
Professor, Columbia Graduate School of Journalism | Founder, Good People LLC
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