The Rise of the Modern Ticket Economy and What Comes Next Presented by Ticketmaster

Tickets are no longer just entry passes. They are part of a dynamic marketplace where pricing, availability, and fan engagement change in real time. This panel explores the modern ticket economy, showing how teams, leagues, and platforms use data, social media, and analytics to drive demand, optimize pricing, and create personalized fan experiences. Industry leaders will discuss dynamic pricing, secondary market strategies, influencer-driven sales, and one-to-one fan marketing. Attendees will gain a behind-the-scenes look at how the ticket market operates, practical insights for fans navigating it, and a view of the future of live event experiences where every seat, every share, and every decision matters.