Where the Game Grows: Venues, Markets and Global Strategy

Sports franchises are evolving into real estate and entertainment platforms designed to drive year-round revenue and long-term value creation. At the team level, multipurpose venues anchored within mixed-use districts are reshaping franchise economics, as seen in new arena development joint ventures such as the Philadelphia project involving the 76ers and Flyers, as well as modern venues like UBS Arena in Long Island. At the ownership-group and league level, international expansion - through launching new competitions or acquiring historic clubs - has become a critical growth strategy. How can teams, ownership groups, and leagues design venues that generate diversified revenue streams by integrating real estate development? How can established global leagues successfully enter markets dominated by strong local competitors? And how can ownership groups reinvent historic teams to unlock both sport relevance and commercial upside? Join leaders from Fenway Sports Group, Harris Blitzer Sports & Entertainment, Oak View Group, and the NBA as they discuss how stadiums, arenas, and international models are shaping the future of global sports.