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Germany’s football top flight, the Bundesliga, has put innovation at the very heart of its media activities. Alongside with the strategic decision to control most of its value chain, this has created a competitive advantage amongst other sport leagues.
As sports business organizations prepare for the future of sports business, analytics has become an organizational imperative. To design for that future, organizations must develop a balance between their people, processes and foundational technology – finding technology partners that allow them to drive deeper insights & results. As we look to emerge from the pandemic, the amount of data will only proliferate further – as mobile ordering and contactless transactions become further embedded in the fan experience, providing new challenges for organizations looking to stay ahead of the curve.
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