Speaker Profile

Maggie Schmerin is an accomplished marketing executive who pairs a lifelong love for the craft with an innate sense of adventure to deliver results that toss out the standard playbook in favor of unexpected and relatable brand building. She is a passionate industry advocate and frequent speaker on genuine connections with customers grounded in listening and why marketers need to double as diplomats.

As Chief Advertising Officer at the world’s largest airline, Maggie leads a team of bold marketers with a global charge to share the stories of an airline when Good Leads The Way. United’s renewed focus on brand and advertising netted the company recognition as one of Ad Age’s Top Ten Marketers of the Year and Fast Company’s Brands That Matter. Maggie’s achievements in marketing and advertising most recently saw her named as Adweek’s Marketing Vanguard for the most impactful CMOs, Campaign Live CMO 50, Forbes Entrepreneurial CMO 50, Adweek 50, and Ad Age Leading Women.

Maggie joined United in 2017 as a company spokeswoman and head of consumer PR. Previously she was senior vice president at Edelman, the world’s largest communications consultancy, where she worked in the US, UK and Canada supporting global brands that included Shell, Kellogg’s, Mars, Samsung, and Heineken.

She is a member of the board for the Association of National Advertisers (ANA) and League One Volleyball, the home to the LOVB women’s professional volleyball league. A proud native of Pittsburgh, Maggie is a graduate of Pennsylvania State University.