Speaker Profile

Katie Krall is an Adjunct Professor at Northwestern University teaching courses on Sports Finance, Front Office Operations, and Organizational Theory and Leadership. Krall is also on-air talent for Marquee Sports Network, home of the Chicago Cubs combining her experiences on the field and in a front office for segments on defensive positioning cards, hitting technology, and building projection models. She previously was the Senior Product Manager of Global Baseball Strategy at Hawk-Eye Innovations where she spearheaded development of new products that leveraged biomechanics, player tracking, bat, and ball flight data. Krall spent 2022 as a Development Coach with the Boston Red Sox where she oversaw pitch design, advance scouting and integrating data into player plans. She also was part of the Global Strategy team at Google after two seasons with the Cincinnati Reds as a Baseball Operations Analyst, a position that combined the worlds of roster construction, analytics, and scouting. 

After receiving her undergrad at Northwestern, Krall worked for a year and a half at Major League Baseball in the Commissioner’s Office in New York City as a League Economics & Operations Coordinator. At MLB, Krall advised Clubs on 40-man roster management, MLB rules and compliance, major league administration, and salary arbitration. She received her MBA from the University of Chicago. 

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