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Germany’s football top flight, the Bundesliga, has put innovation at the very heart of its media activities. Alongside with the strategic decision to control most of its value chain, this has created a competitive advantage amongst other sport leagues.
When COVID-19 brought live sports to a halt in early 2020, NASCAR and iRacing adjusted in real time to fill the void with the eNASCAR iRacing Pro Invitational Series. In this session, NASCAR Chief Digital Officer Tim Clark will go behind the scenes to share how televised virtual races featuring the sport’s biggest stars kept fans engaged, drove value for sponsors and introduced NASCAR to new audiences.
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