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A new network of professional sports leagues aims to put athletes first with weekly drafts and integrated leaderboards rewarding both team and individual performances. After a successful inaugural women's softball season, we examine how well the analytical methodology held up.
Women are estimated to control $40 Trillion in consumer spending, make 89% of all banking decisions and will own 2/3 of the world’s wealth in the next 10 years. So why do brands continue to ignore the women consumer? Our approach is to provide our partners with the tools and solutions which inform insights that can drive meaningful change in support of equity and fairness for women.
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