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The panel brings together marketing & business innovators from the NBA, NBC, Wasserman, and Endeavor to discuss how they leverage big data to make decisions, continue to change their traditional marketing strategies, and what lessons they can take from this past year.
With gyms forced to temporarily close in some parts of the country, COVID transformed the fitness industry in just one year. This talk will explore the broader trends observed with regards to the digitalization of fitness, and what trajectory we might expect moving forward
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