The first two times you hit a ball in a rally matter more to winning a point in tennis than all the shots that follow. Traditional tennis statistics focus on simple metrics such as first serve percentages and unforced errors. We identify how the point starts and ends but fail to acknowledge how many shots were struck. The most important metric in tennis has been hiding in plain sight for generations.
As the sports world’s recovery continues, industry giants will share how they navigated the pandemic, the impact of new technologies & data, how analytics is driving fans return, and how their partnerships have been strengthened to overdeliver on the fan experience.
Bringing together the leading figures in sports analytics, business, and technology.