Germany’s football top flight, the Bundesliga, has put innovation at the very heart of its media activities. Alongside with the strategic decision to control most of its value chain, this has created a competitive advantage amongst other sport leagues.
The panel will discuss what exactly connects fans so deeply to their teams and what levers teams and fans can pull when engaging with one another.
Adam McKay and Michael Lewis discuss a variety of topics from how they bring athlete stories to life to how sports media was the precursor to political media.
Bringing together the leading figures in sports analytics, business, and technology.