Ticketing is the next frontier of major growth in the sports business.
Ticketing is the next frontier of major growth in the sports business. As leagues and teams begin to trend toward a more open ticketing environment, they will be able to leverage multiple distribution channels and data analytics to forge one-on-one relationships with their customers. In turn, fans will become direct beneficiaries of a more streamlined ticket buying process that will reduce the friction and risk of fraud that has plagued it in the past. This panel of executives from teams, leagues, and vendors will explore the challenges that they face in an evolving ticketing landscape and lend insight into some of the questions that wider distribution presents to ticket sellers.