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Germany’s football top flight, the Bundesliga, has put innovation at the very heart of its media activities. Alongside with the strategic decision to control most of its value chain, this has created a competitive advantage amongst other sport leagues.
A look at how an unconventional approach to problem-solving within Maple Leaf Sports and Entertainment has unlocked innovative tools that’s creating massive impact across multi-disciplinary focus areas within the business. A deep dive on how this approach has created a new use for AR technology to disrupt and scale Toronto FC’s talent scouting processes, and the formalized MLSE Sport Performance Lab that aims to apply this way of thinking to new levels across basketball, hockey, soccer, football, and beyond to fundamentally change how the organization looks at innovation within sports business.
A new network of professional sports leagues aims to put athletes first with weekly drafts and integrated leaderboards rewarding both team and individual performances. After a successful inaugural women's softball season, we examine how well the analytical methodology held up.
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