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Women are estimated to control $40 Trillion in consumer spending, make 89% of all banking decisions and will own 2/3 of the world’s wealth in the next 10 years. So why do brands continue to ignore the women consumer? Our approach is to provide our partners with the tools and solutions which inform insights that can drive meaningful change in support of equity and fairness for women.
How good am I? How good are you? How good are the pros? How do they compare with the pros from previous eras? Simple questions yet impossible to answer objectively in racquet sports - until now... Richard Bickers - founder of SquashLevels - has worked to provide objective answers using a mathematical rating algorithm that takes behavioural factors into account and works globally across space and time. While currently developed for squash, the principles could apply equally well across all racquet sports promising to settle these debates once and for all.
A new network of professional sports leagues aims to put athletes first with weekly drafts and integrated leaderboards rewarding both team and individual performances. After a successful inaugural women's softball season, we examine how well the analytical methodology held up.
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