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When COVID-19 brought live sports to a halt in early 2020, NASCAR and iRacing adjusted in real time to fill the void with the eNASCAR iRacing Pro Invitational Series. In this session, NASCAR Chief Digital Officer Tim Clark will go behind the scenes to share how televised virtual races featuring the sport’s biggest stars kept fans engaged, drove value for sponsors and introduced NASCAR to new audiences.
In only its second year of operation, the Premier Lacrosse League successfully pivoted to a bubble-style 2020 Championship Series. Leading with data and analytics, the PLL was one of the first pro sports leagues back to field and had zero positive COVID cases during their 2020 Championship Series. This presentation will take us inside the PLL as we learn about their data-driven season.
This discussion will be rooted in how ESPN can create new high-quality analyses to enhance fan experience powered by low latency player tracking tech. Tune in to hear our executive panel discuss how they plan to innovate the presentation of live sports leveraging partnerships with industry leading technology companies.
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