Co-CEO of Fulwell Entertainment
Maverick Carter, a forward-thinking entrepreneur, investor and CEO, has significantly impacted the intersection of sports, media, and business to help usher in a new era of storytelling and athlete empowerment. As Co-Founder of The SpringHill Company, Carter channeled his passionate curiosity and business savvy into building brands that develop authentic, award-winning content across several platforms and notable experiences, all with a common thread of empowering others. In 2024, The SpringHill Company and its distinguished brands including UNINTERRUPTED, SpringHill, The Shop, and The Robot Company, merged with Fulwell 73 Productions to form a leading global entertainment company, Fulwell Entertainment.
With an extensive background in marketing and business development, Carter was instrumental in building LRMR Ventures and in securing James’ lifetime deal with Nike, the first in the company’s history. Building on a long-time partnership with Fenway Sports Group, Carter became a partner in the historic company in 2021. Carter also provides strategic insights to leading companies and nonprofit organizations, serving on the Board of Directors for Live Nation Entertainment, Equinox Group, the Boston Red Sox Foundation, and the LeBron James Family Foundation that is committed to creating generational change in his hometown of Akron.
General Manager and Vice President of Basketball Operations, Dallas Mavericks
Professor & Director Robotic Vision Laboratory, Electrical and Computer Engineering Department, Brigham Young University
Bringing together the leading figures in sports analytics, business, and technology.
