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Germany’s football top flight, the Bundesliga, has put innovation at the very heart of its media activities. Alongside with the strategic decision to control most of its value chain, this has created a competitive advantage amongst other sport leagues.
The ongoing global pandemic has brought the sports and live entertainment industry to a grinding halt. The Sacramento Kings have leveraged data and technology to maintain a relationship with their passionate fanbase and drive revenue through enhancing existing initiatives and creating new programs not imagined 12 months ago.
A new network of professional sports leagues aims to put athletes first with weekly drafts and integrated leaderboards rewarding both team and individual performances. After a successful inaugural women's softball season, we examine how well the analytical methodology held up.
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