Designing Demand: How the Bulls Harness Data and Insights for a Modern Ticketing Playbook Presented by Eventellect

The ticketing landscape is transforming, and the Chicago Bulls have developed a distinctive approach to navigate it. This session explores how data-driven strategies can drive league-leading attendance and revenue performance. Learn how the Bulls identify demand opportunities, optimize pricing across channels, collaborate with strategic partners, and build a repeatable playbook for success. From marquee matchups to strategic sales windows, discover how unified single-game strategy maximizes value in an increasingly dynamic ticketing ecosystem.