Bringing Sports Data to Life: Information for Modern Consumption

From analytics to viral sports content, discover how to transform complex data into compelling visual stories. In this workshop, Riley Martin breaks down the methodology behind @_Sportsball's explosive growth from a side project to a thriving media company. Learn how techniques refined in fintech and consulting shaped a new approach to sports storytelling, with real examples from collaborations with the NHL, Olympics, and major sports brands. Whether you're an analyst, content creator, or industry professional, you'll learn actionable strategies for making data not just digestible, but unforgettable.