Speaker Profile

Riley Martin is the founder and CEO of Chameleon Visual Company and creator of @_Sportsball on Instagram, a platform transforming how sports analytics are consumed by modern audiences. After honing his data storytelling skills at Forge and Deloitte, Riley took the leap to build Chameleon Visual Company full-time. What started as a newsletter experiment has grown into a media company reaching millions monthly, earning partnerships with national sports leagues and leading sports brands. Drawing from his background in fintech and consulting, Riley pioneered a unique approach to making complex data accessible and engaging for everyone. Through Chameleon, he's revolutionizing how stories are told through data, one visualization at a time.