MIT Sloan Sports Analytics Conference Speaker

Shelley Pisarra

Executive Vice President of Global Insights & Innovation, Wasserman

About

Shelley Pisarra, EVP of Global Insights & Innovation at Wasserman, leverages 25+ years of experience to drive data-driven innovation in sports, media, and entertainment. She leads a team of experts, developing cutting-edge tools that unlock revenue opportunities for top talent, brands, and properties. Since joining Wasserman, she has transformed audience intelligence and analytics, enhancing strategy through consumer profiling, fan segmentation, social analysis, and more. Passionate about industry innovation, she shares her love for sports and entertainment with her husband, two daughters, and their Golden Doodle, Griswold.

Shelley Pisarra

Speaker's Events

True ROI IS within Reach by Wasserman in partnership with FANAI

Shelley Pisarra will share learnings from Wasserman’s portfolio strategy to demonstrate how truly understanding performance attribution can help create more meaningful and effective partnerships.

2022 Conference

The Evolution of Sports Business: Keeping Up With the Shifting Landscape Presented by Wasserman

2022 Conference

Big Data Energy: How Marketing Technology and Analytics are Changing Sports

The panel brings together marketing & business innovators from the NBA, NBC, Wasserman, and Endeavor to discuss how they leverage big data to make decisions, continue to change their traditional marketing strategies, and what lessons they can take from this past year.

2021 Conference