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Julie Haddon

Chief Marketing & Commercial Officer, National Women’s Soccer League (NWSL)

About

Julie Haddon is Chief Marketing & Commercial Officer of the National Women’s Soccer League (NWSL), leading the league’s Marketing & Commercial Organization that encompasses all marketing, media & sponsorship initiatives. Haddon served as the NWSL’s first-ever CMO from 2022 through the 2023 season, leading the league’s advertising, creative, media, communications, social/player marketing, and business intelligence functions, along with the licensing and consumer products businesses. Under her tenure as CMO, the NWSL launched its first-ever marketing campaign, saw record-breaking attendance numbers, skyrocketing team valuations and expansion fees, and announced a groundbreaking $240M media rights deal.

Julie joined the NWSL after spending five years at the NFL, where she served as Senior Vice President of Global Brand and Consumer Marketing overseeing some of the most successful, award-winning marketing programs of all time. At the NFL, she spearheaded brand campaigns surrounding the organization’s tentpole events from the Super Bowl to the NFL Draft. In addition, Haddon led strategies to grow audience viewership and consumption for Thursday Night Football, NFL Network, and NFL Digital products. She also founded and served as executive sponsor of NFL Pride, the league’s first-ever LGBTQ+ group, committed to advancing efforts around diversity, equity and inclusion.

Prior to her work with the NFL, Haddon held a variety of senior Marketing leadership positions, including at DreamWorks Animation where the studio received its first-ever Academy Award for an animated feature film for the hit feature SHREK. She also led Global Social Media at eBay, where she built the company’s first-ever Social Media Business unit, and later oversaw Social Media at Zynga through their historic IPO. As consultant, Haddon was part of the early team at Twitter in 2008, and in 2012 reprised her role at SoFi, launching the company and building SoFi’s Marketing team as the company transitioned from startup to a billion-dollar organization.

As an investor, Haddon joined the Chicago Red Stars ownership group in 2021 and divested from the club prior to assuming her role at the league office. She is currently on the Board of Directors of FuboTV, a sports streaming service, and TOCA Football, the largest tech-enabled soccer training facilities and entertainment venues worldwide, and Future Anthem a sports betting AI platform based in the UK. Haddon attended Indiana University where was a member of the Big 10 champion Hoosiers Softball program. She resides in the SF Bay Area with her family.

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