Chief Commercial Officer, Twenty First Group
Dan Zelezinski is the Chief Commercial Officer for the groundbreaking Sports Intelligence Agency, Twenty First group. A business committed to driving sporting success and unlocking commercial value. Dan is responsible for the revenue and commercial strategy of Twenty First Group, an agency that has grown significantly during his tenure. With strong roots in Soccer and Golf, Twenty First Group is on a mission to make a lasting, positive impact on sport, is rapidly delivering against their multi-sport ambitions, and now working in seven sports.
Dan has spent his entire career working with and commercialising performance data, over the past two decades he has had a truly unique exposure to a number of sectors from the trading floors of Wall Street, to the training environments of the world’s most elite military units, to the roll-out of nation-wide medical IoT initiatives to the team of a Ryder Cup!
Since joining Twenty First Group in 2018, Dan has combined his passion for sport, and the extraordinary impact it can have on people’s lives, with his obsession for unlocking value for clients. He has successfully brokered numerous pioneering deals focused on real-time and predictive intelligence with rights holders, broadcasters, brands, betting operators, teams, and athletes.