Mark Broadie

Carson Family Professor of Business, Columbia Business School

About

Mark Broadie is the Carson Family Professor of Business at Columbia Business School. Professor Broadie's research addresses issues in quantitative finance and sports analytics and,  more generally, methods for decision making under uncertainty. He currently teaches courses on business analytics and sports analytics. In his golf research, Broadie developed the strokes gained methodology that is used by the PGA Tour, other professional tours and many golf apps. He developed the ranking algorithm that has been used for the Official World Golf Rankings since August 2022. He works with a number of PGA Tour pros and coaches and was an advisor to the International Team in the 2022 Presidents Cup. His New York Times  bestselling book Every Shot Counts uses data and analytics to measure and improve golf performance and strategy. He developed the Golfmetrics app to allow amateur golfers to better analyze their golf games. Professor Broadie received a BS from Cornell University and a PhD from Stanford University.

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