Mark Broadie

Carson Family Professor of Business, Columbia Business School

About

Mark Broadie is the Carson Family Professor of Business at Columbia Business School. Professor Broadie's research addresses issues in quantitative finance and sports analytics and,  more generally, methods for decision making under uncertainty. He currently teaches courses on business analytics and sports analytics. In his golf research, Broadie developed the strokes gained methodology that is used by the PGA Tour, other professional tours and many golf apps. He developed the ranking algorithm that has been used for the Official World Golf Rankings since August 2022. He works with a number of PGA Tour pros and coaches and was an advisor to the International Team in the 2022 Presidents Cup. His New York Times  bestselling book Every Shot Counts uses data and analytics to measure and improve golf performance and strategy. He developed the Golfmetrics app to allow amateur golfers to better analyze their golf games. Professor Broadie received a BS from Cornell University and a PhD from Stanford University.

Videos

Other Speakers

VIEW PROFILE
Val Ackerman
Val Ackerman

Commissioner, BIG EAST Conference

VIEW PROFILE
Taylor Traub
Taylor Traub

Vice President of Business Analytics, Ilitch Sports + Entertainment

VIEW PROFILE
Rob Laycock
Rob Laycock

VP of Product and Development, Ticketmaster

VIEW PROFILE
Dawn Aponte
Dawn Aponte

Chief Football Administrative Officer, NFL

VIEW PROFILE
Rich Paul
Rich Paul

CEO and Founder, KLUTCH Sports Group | Co-Head of Sports, United Talent Agency (UTA)

See All Speakers