Professor Columbia Business School
Mark Broadie is the Carson Family Professor of Business at Columbia Business School. Professor Broadie’s research addresses issues in quantitative finance and sports analytics and, more generally, methods for decision making under uncertainty. He currently teaches courses on business analytics and sports analytics. In his golf research, Broadie developed the strokes gained stats that are used by the PGA Tour. He works with a number of PGA Tour pros and writes a monthly column for GOLF magazine. His New York Times bestselling book Every Shot Counts uses data and analytics to measure and improve golf performance and strategy. Broadie worked with Turner Sports to bring the first live golf win probabilities to the network broadcast of the Woods-Mickelson match. He has been a member of the USGA’s handicap research team since 2003. He developed the Golfmetrics app to allow amateur golfers to better analyze their golf games. Professor Broadie received a BS from Cornell University and a PhD from Stanford University.