Winning Denver: What Denver's Sports Fans Tell Us About Growth Opportunities Presented by KAGR

Fresh off championship runs from the Nuggets and Avalanche, Denver has become one of the most energized sports markets in the country. Kroenke Sports & Entertainment wanted to ensure that on-court/on-ice success translated into sustained fan engagement and long-term growth. In this session, KSE shares how it combined internal fan data with a market-wide survey of Denver sports fans to better understand brand perception, engagement behaviors, and unmet demand. By comparing known fans to the broader market, KSE uncovered where engagement breaks down, which experiences resonate most, and where the biggest growth opportunities exist across Denver's professional sports landscape.