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As the sports world’s recovery continues, industry giants will share how they navigated the pandemic, the impact of new technologies & data, how analytics is driving fans return, and how their partnerships have been strengthened to overdeliver on the fan experience.
When COVID-19 brought live sports to a halt in early 2020, NASCAR and iRacing adjusted in real time to fill the void with the eNASCAR iRacing Pro Invitational Series. In this session, NASCAR Chief Digital Officer Tim Clark will go behind the scenes to share how televised virtual races featuring the sport’s biggest stars kept fans engaged, drove value for sponsors and introduced NASCAR to new audiences.
A global pandemic brought the shutdown of in-person live events around the world and a rise in the consumption of digital content. Digital content platforms like Netflix are shifting fan’s expectations to more personalized, customized, automated, and relevant experiences. Leagues, teams, and venues can utilize fan data to meet those same expectations.
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