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The ongoing global pandemic has brought the sports and live entertainment industry to a grinding halt. The Sacramento Kings have leveraged data and technology to maintain a relationship with their passionate fanbase and drive revenue through enhancing existing initiatives and creating new programs not imagined 12 months ago.
The panel brings together marketing & business innovators from the NBA, NBC, Wasserman, and Endeavor to discuss how they leverage big data to make decisions, continue to change their traditional marketing strategies, and what lessons they can take from this past year.
For the past 4 years, Sports Innovation Lab has been collecting and analyzing data from across the sports, technology, and media industries. Their findings produced the industry’s first data-backed ranking of the world’s most innovative teams. Hear how these teams are have created enterprise value and learn about their path to strategic growth.
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