The panel will discuss what exactly connects fans so deeply to their teams and what levers teams and fans can pull when engaging with one another.
The ongoing global pandemic has brought the sports and live entertainment industry to a grinding halt. The Sacramento Kings have leveraged data and technology to maintain a relationship with their passionate fanbase and drive revenue through enhancing existing initiatives and creating new programs not imagined 12 months ago.
This panel brings together experts who have tapped into the Gen-Z psyche on a myriad of platforms to grow engagement through social media.
Bringing together the leading figures in sports analytics, business, and technology.