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Robert Thacker

Vice President, Strategy Analytics & Digital Marketing, AEG Global Partnerships

About

Robert Thacker is vice president of strategy analytics and digital marketing for the Global Partnerships division of Anschutz Entertainment Group, Inc. (AEG), the largest sports and entertainment company in the world. AEG Global Partnerships oversees worldwide sponsorship sales and activation for over 120 world-class venues across five continents and numerous other assets including venues, sports franchises, events, tours, festivals and digital content among other AEG holdings.

Within Global Partnerships, Thacker manages the team that oversees all strategy analytics and digital media. This includes developing multiplatform interactive sales programs and solutions for AEG’s global properties and partners in addition to driving digital and social innovation for the company as a whole. As a part of these initiatives, Thacker orchestrated the adoption of a customer relationship management platform that led to increased visibility and accountability for sponsorship and premium seating revenues and inventory as well as improved communication across AEG properties and internal departments. He also leads a team that designs digital, social and mobile campaigns for brand partnership agreements for Global Partnerships worldwide in addition to managing the group’s analyst division.

Prior to joining AEG Global Partnerships, Thacker was responsible for directing the brand strategy around Crypto.com Arena’s Premium Seating division as well as developing, coordinating and executing its marketing campaigns. His marketing efforts for STAPLES Center’s Premium Seating division in the 2014-2015 season led to a record revenue of $100 million for the world-renowned venue.

Previously, Thacker was the pricing, mobile product and inventory manager at ScoreBig, Inc., a live events ticket seller. There he was responsible for sourcing and dynamically pricing ticket inventory. Thacker also launched and managed the operations of the ScoreBig Daily application and led the team responsible for fulfillment and distribution of all ticket orders across multiple channels.

Thacker holds a Bachelor of Arts degree from Boston College and a Master’s of Business Administration from the University of Southern California. He lives in Hawthorne, California, with his wife and two children.

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