Director, Business Development & Innovation, ESPN
As a director with ESPN's Business Development & Innovation team, Allison Loucks is responsible for the oversight of the industry-leading ESPN Analytics team and is an integration point for the ESPN EDGE Innovation Center. ESPN Analytics’ predictive and performance metrics are ubiquitous across the company’s landscape, including Allstate Playoff Predictor, live win probabilities and NFL Draft Day Predictor. With nearly 20 years of experience at ESPN, Allison leads efforts across the enterprise to integrate advanced data and analytics into fan-facing experiences.
She comes from a production background, providing support and smart storytelling expertise for ESPN’s linear and digital platforms. Allison graduated with a journalism degree from the University of Wisconsin. Prior to ESPN, she worked in media relations for the UW athletic department, the Milwaukee Brewers and the Detroit Lions.