Speaker Profile

As a director with ESPN’s Business Development & Innovation team, Allison Loucks is responsible for the oversight of ESPN Analytics and is an integration point for the ESPN EDGE Innovation Center. With more than 18 years of experience at ESPN, Allison’s role focuses on combining ESPN Analytics’ world class metrics and innovation to deliver engaging fan experiences. She comes from a production background, providing support and storytelling expertise for ESPN’s linear and digital platforms. Allison graduated with a journalism degree from the University of Wisconsin.