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Women are estimated to control $40 Trillion in consumer spending, make 89% of all banking decisions and will own 2/3 of the world’s wealth in the next 10 years. So why do brands continue to ignore the women consumer? Our approach is to provide our partners with the tools and solutions which inform insights that can drive meaningful change in support of equity and fairness for women.
This panel aims to examine the fine line between when to make managerial decisions on gut feel, versus when to stick to the data. Did the 2020 World Series serve as a catalyst for changes to the game going forward, or will managers shrug off pressure from the media?
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