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When COVID-19 brought live sports to a halt in early 2020, NASCAR and iRacing adjusted in real time to fill the void with the eNASCAR iRacing Pro Invitational Series. In this session, NASCAR Chief Digital Officer Tim Clark will go behind the scenes to share how televised virtual races featuring the sport’s biggest stars kept fans engaged, drove value for sponsors and introduced NASCAR to new audiences.
This panel aims to examine the fine line between when to make managerial decisions on gut feel, versus when to stick to the data. Did the 2020 World Series serve as a catalyst for changes to the game going forward, or will managers shrug off pressure from the media?
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