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The first two times you hit a ball in a rally matter more to winning a point in tennis than all the shots that follow. Traditional tennis statistics focus on simple metrics such as first serve percentages and unforced errors. We identify how the point starts and ends but fail to acknowledge how many shots were struck. The most important metric in tennis has been hiding in plain sight for generations.
As sports business organizations prepare for the future of sports business, analytics has become an organizational imperative. To design for that future, organizations must develop a balance between their people, processes and foundational technology – finding technology partners that allow them to drive deeper insights & results. As we look to emerge from the pandemic, the amount of data will only proliferate further – as mobile ordering and contactless transactions become further embedded in the fan experience, providing new challenges for organizations looking to stay ahead of the curve.
This presentation will review the critical role of vision in sports performance and highlight use examples of analytics in measuring the relationship between vison and on-field sports performance in professional baseball. Finally, future and current uses of the merging of analytics, medicine, and computer software and hardware will be discussed.
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