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As sports business organizations prepare for the future of sports business, analytics has become an organizational imperative. To design for that future, organizations must develop a balance between their people, processes and foundational technology – finding technology partners that allow them to drive deeper insights & results. As we look to emerge from the pandemic, the amount of data will only proliferate further – as mobile ordering and contactless transactions become further embedded in the fan experience, providing new challenges for organizations looking to stay ahead of the curve.
A global pandemic brought the shutdown of in-person live events around the world and a rise in the consumption of digital content. Digital content platforms like Netflix are shifting fan’s expectations to more personalized, customized, automated, and relevant experiences. Leagues, teams, and venues can utilize fan data to meet those same expectations.
We bring together leaders from the FanDuel, Washington Football Team, and ESPN to sit down and discuss the difficult decisions they made when faced with the new normal, and how they were able to lead their companies through these challenging times using available data available to guide decision making.
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