Brand Equity: Valuing Sports Sponsorship | MIT Sloan Sports Analytics Conference

No items found.

No items found.

Brand Equity: Valuing Sports Sponsorship

John Brody

Principal, Wasserman Media Group

Lawrence Norman

VP Global Basketball, Adidas

Phil de Picciotto

Founder and President, Octagon

Rachel Nichols

About This Event

—

11:00 pm

See Full Schedule

more great events from SSAC21

You Might Also Like

Adapting on the Fly: The Future of Ticketing

As the sports world’s recovery continues, industry giants will share how they navigated the pandemic, the impact of new technologies & data, how analytics is driving fans return, and how their partnerships have been strengthened to overdeliver on the fan experience.

The Show Must Go On: Digitization and Innovation in the Sports World

This panel highlights the behind-the-scenes work of leagues and their broadcast partners to produce engaging live events when confronted with COVID.

Evolving Sports Through Technology: How Data is Changing the Way We Innovate in Sports (Presented by AWS)

Learn how sports organizations are innovating faster than they used to and what this means for athletes and fans.