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A multitude of esports leagues and tournaments are thriving globally across various blockbuster games.
A multitude of esports leagues and tournaments are thriving globally across various blockbuster games. With the start of another exciting year for the esports industry, sponsorship, marketing, and activation agreements with the leading games continue to grow. Getting visibility into the performance and ROI of these partnerships isn’t always simple. Esports leagues and teams navigate performance metrics in unique ways in the online digital space – coming up with creative, but fair methods of measuring value and league health. In this panel, industry thought leaders will shine a light on how esports league work with sponsorship partners to generate insights, establish trust, and help brands find the best opportunities to engage with fans.
How good am I? How good are you? How good are the pros? How do they compare with the pros from previous eras? Simple questions yet impossible to answer objectively in racquet sports - until now... Richard Bickers - founder of SquashLevels - has worked to provide objective answers using a mathematical rating algorithm that takes behavioural factors into account and works globally across space and time. While currently developed for squash, the principles could apply equally well across all racquet sports promising to settle these debates once and for all.
For the past 4 years, Sports Innovation Lab has been collecting and analyzing data from across the sports, technology, and media industries. Their findings produced the industry’s first data-backed ranking of the world’s most innovative teams. Hear how these teams are have created enterprise value and learn about their path to strategic growth.
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