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A multitude of esports leagues and tournaments are thriving globally across various blockbuster games.
A multitude of esports leagues and tournaments are thriving globally across various blockbuster games. With the start of another exciting year for the esports industry, sponsorship, marketing, and activation agreements with the leading games continue to grow. Getting visibility into the performance and ROI of these partnerships isn’t always simple. Esports leagues and teams navigate performance metrics in unique ways in the online digital space – coming up with creative, but fair methods of measuring value and league health. In this panel, industry thought leaders will shine a light on how esports league work with sponsorship partners to generate insights, establish trust, and help brands find the best opportunities to engage with fans.
We bring together leaders from the FanDuel, Washington Football Team, and ESPN to sit down and discuss the difficult decisions they made when faced with the new normal, and how they were able to lead their companies through these challenging times using available data available to guide decision making.
As the sports world’s recovery continues, industry giants will share how they navigated the pandemic, the impact of new technologies & data, how analytics is driving fans return, and how their partnerships have been strengthened to overdeliver on the fan experience.
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