Sr. Business Analyst, Strategy & Analytics, Activision Blizzard
Kasra Jafroodi is a senior business analyst for Activision Blizzard Esports Leagues, and oversees research, measurement, and analytics for the Overwatch League.
Over the past 2 years, Jafroodi has developed industry-first research and measurement partnerships, supporting the revenue operations of the business and proving ROI to Overwatch League partners.
Prior to his role on the Overwatch League, he was a consultant at MediaLink where he advised some of the world’s largest brands -including AT&T and Fox – in their media and creative agency selection process.
CEO, Kraft Analytics Group
Director of Sporting Analytics US Soccer Federation
Founder and Managing Director SIG
Former Senior Baseball Operations Advisor Boston Red Sox