No items found.

Nicole Pike

Global Managing Director, Nielsen Esports

About

Nicole Pike is Managing Director of Nielsen’s global esports business. Her mission is to not only help clients understand why esports is an important trend to activate against, but also how to strategically invest themselves while remaining authentic to their own audience and the passionate esports fan base.

She has built career with Nielsen consulting with key players in the gaming and esports industries, bringing insights and actionability to their strategy around fan engagement, sponsorship, and new product launches. With her expertise, endemic gaming companies, rights holders, brands, broadcasters, and more have successfully entered and excelled in the fast-paced games and esports marketplace.

Nicole led Nielsen’s jump into the rapidly expanding global esports market, coordinating experts and products across the well-established Nielsen Games and Nielsen Sports verticals to form the Nielsen Esports division. Under her leadership, Nielsen has developed a tailored practice area for clients looking to understand the fans, sponsorship opportunities, and future trends in the ever-evolving esports space.

Videos

Other Speakers

VIEW PROFILE
Tyrone Millard
Tyrone Millard

Director, Sports, Google Cloud

VIEW PROFILE
Jason Robins
Jason Robins

Co-Founder, CEO and Board Chairman of DraftKings

VIEW PROFILE
Bobby Landerman
Bobby Landerman

Director of Data Science, PrizePicks

VIEW PROFILE
Tyler Dellow
Tyler Dellow

SVP, Hockey Strategy and Analytics, New Jersey Devils

VIEW PROFILE
Mike Lynch
Mike Lynch

Director of Data, Sports Reference LLC

See All Speakers