VP of Marketing and Sales, Harlem Globetrotters
Sunni Hickman is the creative powerhouse behind the Harlem Globetrotters 2021 relaunch. Orchestrating a team of hand-picked specialists, she ushered the iconic brand through a renewed focus on Black culture, baller life and social justice, engaging new and existing audiences with contemporary updates to the team’s look, games, and cultural commitments. Prior to joining the Globetrotters as the VP of Marketing and Sales, Hickman led an extensive career in entertainment brand marketing, including roles with Herschend Family Entertainment and The Dollywood Company.
Delivered in a case study format, the session will share how Sunni Hickman, VP of Marketing and Sales for the Harlem Globetrotters, brought in masters of basketball culture, Black excellence, and live show punch to create an entirely new Globetrotters experience. She’ll share how you can apply similar rebranding tactics to drive renewed loyalty and engagement with your target audience.
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