Speaker Profile

Dr. Mladen Sormaz joined 777 Partners in June 2022 as their Director of Football Analytics, his dedicated Football Analytics department supports decision making and strategy across all football clubs’ who are part of the 777-portfolio using advanced analytics. Mladen has a PhD in Psychology with Cognitive Neuroscience from the University of York in the UK, also going on to hold the position of Research Associate at York Neuroimaging centre between 2015-2018. In 2018 Mladen left his position as a research associate at The University of York to join Twenty3 Sports - a supplier of a football analytics platform to high profile football clubs and media outlets. During his time at Twenty3, Mladen also served as part time first team data analyst at Huddersfield Town Football Club.

In April 2019 Mladen joined Leicester City Football Club as their first ever head of football analytics, during his time at Leicester the Premier League club achieved three of its highest-ever finishes in the league and won the FA Cup. Sormaz aided Leicester City through the use of data in performance analysis, player recruitment and sports science. After 3 years with Leicester City, Mladen joined 777 Partners and currently heads up all Football Analytics within the 777 Partners portfolio of clubs, working directly with clubs and the 777-ownership group with his team based in London, UK.