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Marty Turman

Vice President of Fan Marketing & Insights, Los Angeles Rams

About

Marty Turman approaches his sixth year with the Los Angeles Rams serving as the organization's Vice President of Fan Marketing & Insights. In his role, Marty focuses on building awareness of the Rams brand and loyalty amongst their fan base.

In addition, he leads the data-driven marketing strategies that encompass the gathering and usage of fan's engagement with the team and performance of activities leveraging this data. Marty has experienced many memorable moments throughout his career with the Rams, including the Super Bowl run in 2018, driving fan attendance to one of the most electric Monday Night Football games of all time against the Kansas City Chiefs in 2018 after the game was relocated from Mexico, the opening of SoFi Stadium, the team's Super Bowl LVI victory, and the continued evolution of the team's data-driven marketing sophistication.

Moving into his sixth year, Marty's focus will continue to be revolutionizing the marketing technology ecosystem, initiating new fan loyalty strategies, data unification across systems and messaging personalization.

Marty joined the Rams after serving four years as the Senior Director of Relationship Marketing for Vail Resorts, Inc. in Colorado, where he led a team responsible for strategy and deployment of company-wide direct marketing communications.

Prior to joining Vail Resorts, Turman spent over a decade in the gaming industry in Las Vegas and Chicago leading a variety of marketing initiatives including: loyalty marketing & CRM, multicultural marketing, key account sales strategy, and live entertainment booking/advertising.

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